Learn How To Make More Money With Email Lists
Suppose you plan to do some Internet marketing to promote your business. In that case, it will serve your business exceptionally well to consider marketing to your email lists, as at least one tier of your Internet marketing campaign. I’ve interviewed business owners who shy away from email marketing because they believe email marketing campaigns to be spam. However, not partaking in this type of marketing can cause your business to lose out on a great deal of business, email campaigns are far from spam when used correctly.
By not appealing to potential customers via email, you may as well just hand cash over to your competitors. Believe me when I say that your competitors are using email marketing campaigns to reach customers around the world and winning. Ok friend, the first step we need to take is to build an email distribution list. Stay with me as I discuss some popular options for doing this with you. I know this will help you to understand more about what is acceptable and what is not when it comes to email marketing.
First Things First…
So, you have made the decision to start using email marketing to promote your business. The dilemma you are likely facing is compiling an email distribution list. An email audience is a list of email addresses to which you will email your newsletters, advertising and promotional materials. Some business owners find one common way to gain a distribution list of email addresses is to purchase one. However, unless you acquire a list one from someone in your direct industry, such as a mortgage broker, this method is not very effective at all. I do not recommend it at all.
An issue with buying an email list is that there is no guarantee that the members of the list are interested in you. Your emails will become spam, and people will begin to unsubscribe to you. While you want to reach a broad audience with your email marketing, you also want this audience to be made up of your ideal customers.
People are swift to delete emails they believe to be spam without even opening or reading them. Let me tell you, friend, you do not want to be labelled spam! Most email providers may automatically delete your emails if your messages are deemed to be spam.
Spam filters run complex algorithms on the subject, heading and content of the message to determine if it is spam. Filters are quite adept at weeding out spam. So you run the risk of having your email marketing campaign turn out to be a complete waste, as the majority of recipients never even read OR receive the message.
How to Make Money Via Your Email Lists
There is a far better way to create an email distribution list than buying one.
One thing you can do first asks current customers as well as interested potential customers to register with your email list. The second thing you can do is create a pop up to appear on your website to capture a potential customers email address. Be sure to offer a cool freebie in return for their info.
Doing so will provide you with a database of email addresses from current customers as well as potential customers. These customers have a genuine interest in you and who are interested in learning more about your business and you.
Once you have a list of at least 200 registered email addresses, you will start to see an increase of interest to your website, products and offers. Make sure to send or create e-newsletter regularly, at least once a week. A healthy email campaign should contain a wealth of valuable information as well as a soft sell pitch for your products and services. Then your emails will become valued by your readers and may truly drive them to try your products and services.
Always include useful links to your website as well as other offers which may engage your readers.
Portions of your email should contain a specific call-to-action (CTA) for example, Learn More, or Register Today, which urges your reader to take a specific action. An appropriate CTA may lead to your reader making a purchase or at least investigating a product further.
A nurtured email list will generate at least $1 per email address per month, think too about that for a second. If you build an engaged email list to 10,000, that’s $10,000 per month passive income! Even if you don’t nurture your email list to its full capacity, it will yield to you a passive income.
That’s why it’s so important to carefully craft your e-zine, e-newsletter or regular updates with money-making offers.
Marketing to your email lists has a set of unique advantages over other types of marketing, both online and offline. I would say one of the most significant advantages to email marketing is the ability to reach a worldwide audience with minimal effort. It’s certainly possible to reach a worldwide audience with other types of advertising. Still, traditional types of advertising such as television, radio and the print media are not nearly as useful for reaching potential customers around the world all at once.
Another significant advantage to marketing to email lists is, it is incredibly affordable. There are many other types of internet marketing, including social media ads, ad space on blogs etc. which are significantly more expensive than email marketing.
But, the costs associated with email marketing are remarkably small in comparison. Actual costs to send out an email campaign is minimal. It can easily be consolidated into your regular operating budget. As you can see, all of these factors make email marketing significantly cost-effective.
However, there is some cost involved in email marketing.
If you don’t want or can’t write compelling copy, then you may want to outsource this. Outsourcing will require hiring a copy-writer to put together copy for the campaign plus a graphic designer to create and implement the graphics. Costs of these services will vary pretty widely. Even so, you can expect to pay more for writers and designers with more experience. Valid reasons for charging more for these writers and designers are because they’re expected to be able to produce a higher quality of work.
Keep in mind each day; people are bombarded with over 3000 pieces of marketing material.
This problem has reached epic proportions. An abundance of spam infiltrating inboxes has people being cautious and suspicious about any email they don’t recognise. Meaning your subject line copy has to be eye-catching and engaging.
Now that we’ve discussed the advantages and disadvantages of email marketing, you might wonder how you can maximise the advantages to use email marketing. A crucial factor to consider is your email lists. Email Lists should consist of current customers as well as subscribers who have expressed an interest to receive your email updates via your website.
Carefully consider the content of the emails. Email updates should undoubtedly highlight your products and services without it appearing like a hard sales pitch. A writer with experience in writing this type of copy should be able to assist you in providing an insightful and accurate copy. Your email copy should entice the reader to find out more about your products and services with an engaging CTA.
I tell my 1:1 clients that their email lists are practically their entire business. No matter where they are in their business they can always fall back on their email lists. Your audience is your brand equity, it is what investors buy when they purchase or invest in your brand.
A nurtured email list yields customers for life!
Please share this with someone you know and comment on this post, ask me anything and I will answer in the comments below.
Until we meet again #sparklesparkle
As a personal trainer, I struggle with keeping up with my social media, but with the help of Amy and the stock images and captions, I’ve received as part of her product test launch my Instagram is 100% more engaged with me and I have so many more clients That I have decided to launch a youtube channel!
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