5 Tips To Grow Your Instagram Account Fast
If you’re posting regularly to an Instagram account with beautiful images and you still aren’t seeing growth, then you might understandably find yourself feeling very frustrated. Perhaps Instagram just isn’t right for your business, you may think. Perhaps you’re doing something wrong?
“Without a solid plan, you solidly plan to fail.”
Unfortunately, the fact of the matter is that organic growth on Instagram account takes time. With that said though, here are five tips that can make a big difference and ensure you grow that bit more quickly.
Your Top Goal every day is to ATTRACT, CONNECT, AND CONVERT… period!
5 Tips That Will Make Your Instagram Account Grow More Quickly
Use Portrait Orientation
Taking photos with portrait orientation is generally considered the best practice in Instagram marketing. If not, then you should at least choose square images. This way, your image will stay on the page longer while the users are vertically scrolling, meaning more engagement and hopefully more likes.
Post at the Right Time
Posting at the right time of day has been shown to be hugely important when it comes to your Instagram account success. This way, you maximize the number of people who are awake and who are using the app. Research suggests that posting some time between 10 am and 3 pm on a weekday will net you the best results. BUT this doesn’t account for global time differences. If you’re aiming for a global audience, then posting at 6 pm AEST might just be the smarter strategy.
How frequently? Ideally, you should be posting 2-3 times per day. This will ensure that there is a steady flow of content on your site and that it doesn’t seem as though the page has been abandoned. What’s more though, is that posting this regularly will mean almost all of your viewers will see at least one image from you per day.
Hashtags make a big difference on Instagram, so make sure you use them often and use them well. One of the most important tips is to use as many as possible (30) in order to maximize your chances of a big hit. Find the sweet spot in terms of popularity too – 30,000 is a good number of posts to see. My personal favourite tool for this is Smarthash.
Choose Your Palette or Look
Many accounts are all over the place, with every image they post looking completely different and the end result being a page that has no consistency. Making sure the majority of your images have a consistent look – even picking the same filter for every photo – can prevent this issue and help people to better understand what you’re about and whether they should follow. Planoly is one of my favourite platforms to use to visualise my palette for all of my Instagram accounts. Another amazing app is PLANNTHAT, they have some awesome tools and can now also post to LinkedIn!
Post at least once per day to stay on your audiences newsfeed!
IDEAS FOR WHAT TO POST ON INSTAGRAM ACCOUNT DAILY
- INSPIRATIONAL QUOTES
- INSPIRATIONAL / PERSONAL STORY
- GIRL BOSS QUOTES
- EMPOWER YOUR TARGET AUDIENCE
- SHARE YOUR WHY
- SHARE A HOW-TO FOR YOUR PRODUCT
- SHOW YOUR EXPERTISE ON A TOPIC
- INDUSTRY NEWS
- REPURPOSE AN OLD BLOG POST
- 1 MINUTE VIDEO TIP
- SHARE A FREEBIE & TELL ALL ABOUT IT
- FAV HACKS OR TOOLS THAT RELATE TO YOUR BUSINESS
- SHOWCASE TESTIMONIALS
- BTS / BEHIND THE SCENES/TUTORIALS
- GIVE YOUR INSTA FAM A STEP BY STEP GUIDE TO YOUR SERVICE OR PRODUCT
- SHARE HOW OTHERS USE YOUR PRODUCT / MORE TESTIMONIALS
- TAKE THEM BEHIND THE SCENES IN A VIDEO, LINKED TO YOUR PRODUCT
- SHARE A FUNNY STORY RELATING BACK TO YOUR PRODUCT / SERVICE
- A MEME FROM YOUR INDUSTRY
- TWO TRUTHS & ONE LIE
- FUN FACTS ABOUT YOU
- TAKE. A POLL
- TALK ABOUT THIS MONTHS EVENTS EG. NATIONAL HOLIDAYS, BIRTHDAYS, SALES, PROMOS, ANNIVERSARIES ETC
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